For the past nine years, I've served as the SVP Director of Design & Digital Experiences of 22squared, one of Atlanta's premiere advertising agencies. In this time, I've led a team of designers, developers and user experience specialists and created work for clients such as Toyota, Publix, Home Depot, Florida's Natural, Shoe Carnival, Adventist Health Systems and Buffalo Wild Wings.
Previously, I held the role of Senior Art Director of Moxie Interactive and worked to create unique and compelling interactive experiences that aligned with and enhanced my clients' marketing efforts.
My 20 years of experience in the design industry have given me the opportunity to work with a number of Fortune 500 companies including Verizon, The Coca-Cola Company, and The Home Depot and allowed me to innovate in verticals ranging from automotive to health and beauty. Some of my favorite work for Moxie included a redesign of the BBC America website, a multi-channel launch of Verizon's 4G LTE service (including mobile and tablet initiatives), and a functional overhaul of Coca-Cola's Live Positively site (with an emphasis on consumer social engagement).
Over the course of my career, I’ve worked diligently to mentor and promote my peers (instituting standards that would measure and reward on-the-job performance) and improve overall company efficiency. I excel at coaching team members on communication skills, time-management and design and technology best practices, and I consistently lead unified, motivated teams that produce stellar work for clients such as the NFL, Pennington Seed and New Balance.
I have a versatile skill set with capabilities not only in design but also in user-experience, campaign development, public speaking, presentation design, strategy, sales and account retention. I have created and executed award-winning campaigns (winning the Brandon Hall eLearning Award for Home Depot in 2004, a Webby for Verizon's Pirates of the Caribbean site in 2006 and an Adobe Site of the Day Award for Coca-Cola's Live Positively site in 2008) and assisted in or led a number of new business initiatives. In recent years, my work on a Publix pitch helped 22squared secure one of its largest digital initiatives in the company's history and my assistance on a L'Oreal pitch helped Moxie Interactive secure a multi-million dollar Agency of Record deal.
I am most proud of the collaborative relationships I have established with my teams over the years. Over a decade of work in the design field have taught me that innovation doesn't always happen in a silo. It is the result of dedicated, accountable teams with great minds and skills working together to pioneer the new horizons of interactive media.
Art direction
Campaign development & concepting
UI design for websites, mobile websites and apps
Print design
Illustration
User Experience
Presentation preparation, strategy & design
Public speaking
Copywriting
Project management
Sales & new business development
Brand & content strategy
Team building
Coca-Cola
Verizon
UPS
Toyota
The Home Depot
BBC America
Buffalo Wild Wings
Mizuno
Cartoon Network
New Balance
Baskin-Robbins
Shoe Carnival
Pennington Seed
SweetWater Brewery
Publix Supermarkets
Advent Health
Costa Rica Tourism